Sora — Marketing for Australian Trade & Blue-Collar Businesses

who we work with

Trades and blue-collar.That's it.

✓Builders, carpenters, fabricators, roofers, renovators
✓Transport, freight and civil operators
✓Businesses where the work is worth showing

TradesBuilders, carpenters, fabricators, roofers

Blue-collarTransport, freight, civil and industrial

We know the work

Joel came out of building — Vitrubuild before Sora. We're not a general agency that took on a trade client once.

We film it ourselves

A videographer on retainer, on your site. Not stock, not a template, not someone else's job photographed badly.

We run the ads too

The footage doesn't sit on a hard drive. It goes straight into campaigns we build and manage every week.

01 — the strategy

Your ideal clientand how tosell to them.

✎A marketing plan built around the jobs you actually want
✎Messaging — what makes you different, in plain words
✎Video scripting and direction for every shoot
✎A shot list and schedule so nothing gets missed on site

We do the thinking.

You do the work. We work out how to sell it.

Who you're for

The client you want more of — where they look, and what makes them choose one business over another.

What you say

Your difference written down properly — for the website, the videos and the ads, so it's the same story everywhere.

What we film

Scripted and directed before we turn up. You don't have to think of ideas or work out what to say on camera.

02 — the videography

We film the workyou're proud of.

▶Shot on your sites by a professional videographer
▶Cut for your website, socials and ads
▶Photos and footage yours to keep

Stew Dunstan, videographer — Foundry State **Stew Dunstan** Our videographer @stewdunstanmedia

Site progress

The build as it happens — the part your customer never sees.

Client stories

A finished job with the customer on camera saying what it was actually like.

Your story

Who you are, how you run the business, and why you're worth trusting.

03 — the websites

Built to win jobs.Not just exist.

✓Custom built — not a template with your logo dropped in
✓Built around your work, your reviews, your projects
✓Enquiries wired straight to your phone
✓Yours to keep, outright

04 — the ad management

Good work thatnobody seesis just a cost.

✓Google and Meta, built and managed weekly
✓Your footage in front of the right local audience
✓Ad spend paid direct at cost — no markup, no cut
✓Monthly reporting in plain numbers

Your phone rings. That's the point.

Google puts you in front of people searching for your trade today. Meta puts your work in front of the ones who haven't started looking yet. We build both, write both, and adjust them every week.

Google AdsMeta AdsManaged weekly

Fewer tyre-kickers

The ads are written to pull the jobs you actually want — not every price-shopper in your postcode.

Not a cent of markup

Ad spend goes straight to Google or Meta at cost. We never touch it, never clip it.

You'll know exactly what it made you.

Every month: what went in, what came back, and what each enquiry cost. Plain numbers, no spin — if it isn't working you'll hear it from us first.

get started

Let's havea chat.

A 15-minute call. Tell us where the business is at and we'll tell you what we'd do — whether you use us or not.

✓No pitch deck
✓No obligation
✓We'll say if it's not a fit

Your business Your name Your number What's your trade? What are you after?

We call you back the same day.